The Marketing Director’s Guide to Keyword Bidding for Lead...

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2025-12-30 19:05:07 -

The Marketing Director’s Guide to Keyword Bidding for Lead Conversion

We’ve all been in that quarterly review meeting. You’re presenting your PPC performance, and the slide shows impressive numbers: Clicks: Up 40%. Impressions: Through the roof. Cost-per-click: Within target. Then, the CEO leans forward and asks the only question that really matters: “Great. But are we getting more customers?” If that...

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