Innovation Strategies of Leading Watch Brands

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2025-12-29 13:38:40 -

Premiumization and Value Creation in the Watch Industry Premiumization has emerged as a defining trend within the global watch industry, driven by rising disposable incomes and aspirational purchasing behavior. Consumers increasingly view watches as long-term investments and status symbols rather than simple accessories. This shift has elevated the importance of craftsmanship, brand heritage,...

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