Rising Popularity of Craft Distilleries to Reshape Competitive Landscape of the Global Vodka Market
Alcohol consumption has become more strongly associated with lifestyle experiences, special occasions, and self-expression. Consumers are drawn to spirits that provide versatility, a refined sensory profile, and compatibility with social rituals. For this reason, vodka has transformed from a traditional spirit into a central player in both casual and luxury drinking environments. The Vodka...
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