"Trust and Trends: The Impact of Influencer Marketing on...

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2025-11-28 11:01:51 -

"Trust and Trends: The Impact of Influencer Marketing on Consumer Behavior"

Influencer marketing significantly impacts consumer behavior by shaping perceptions and driving purchasing decisions. Influencers serve as trusted sources of information, with many consumers viewing them as more relatable than traditional celebrities. This trust leads to increased brand loyalty and higher conversion rates, as followers are often influenced by the social proof provided by their...

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