In the modern eCommerce era, one-size pricing is rarely a good fit. Shop owners are frequently confronted with different types of customers — retail customers, wholesale buyers, members, VIPs — each of whom desires customized rates. That's when role based pricing for WooCommerce proves indispensable.

The WooCommerce discount plugin called Role Based Discounts for WooCommerce (by Extify) helps you to have absolute control over who pays what. You can set up custom discounts, schedule them, play with prices depending on the stock levels, hide prices, or even replace "Add to Cart" with a "Request a Quote" button.
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This article discusses how this plugin works, why it is an excellent plugin for WooCommerce role based pricing, and how to use it in order to set up a role based price for WooCommerce effectively.

Why a WooCommerce Discounts Plugin with Role Based Pricing

While WooCommerce core possesses general pricing functionality, it lacks differentiated pricing support for various groups of customers out of the box. A custom plugin enables you to:

Apply discounts or markups to specific customer roles

Schedule pricing rules to turn on/off automatically

Hide prices or disable "Add to Cart" for specific products or roles

Import bulk pricing via CSV

Display discount tables on product pages

Link pricing rules to stock levels, tags, categories, or product sets
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This type of plugin enables you to create transparent, dynamic pricing without ongoing manual labor.

Key Capabilities of the Role Based Discounts Plugin

Below are some of the features of this plugin that make it a reliable solution for WooCommerce role pricing:

Rule-Based Pricing: You can define multiple price or discount rules targeting roles, individual products, categories, or tags.

Discount Types: Supports fixed or percentage discounts, tiered pricing (volume discounts), or even surcharges.
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Scheduling & Automation: Schedule start and end times for discounts or surcharges.
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Inventory-based Pricing: Automatically disable discounts when inventory falls below a threshold.
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Hide Prices / Replace Add to Cart: Hide prices or "Add to Cart" buttons, show custom messages, or replace them with a "Request a Quote" button.
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Bulk Import using CSV: You can import entire sets of pricing rules when you have large stores using CSV.
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Discount Table Display: Show a price table on the product page to describe different tiers or role-based pricing.
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These features make this plugin ideal for stores where there is a demand for flexible pricing models for various types of customers.

How to Configure Role Based Pricing (Step by Step)

This is a step-by-step configuration process following the official documentation:

Install & Activate
Upload the plugin ZIP via Plugins → Add New in WordPress, and then activate it.
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Create a New Pricing Rule
In WooCommerce → Discounts Manager → Add Price Set, name your rule and choose target roles, single customers, products, categories, or tags.
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Choose Discount Type
Choose Simple Discount (percentage or amount) or Tiered Pricing (discount depends on quantity).
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Configure Schedule & Inventory Logic
Set the dates for when your rule applies. You may also disable discount when stock is below a level you set.
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Set Hide/Quote Options
Choose to hide prices or the Add to Cart button for a certain role, show custom text or open "Request a Quote" with Contact Form 7 integration.
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Enable Discount Table Display
Turn on the discount table in settings, and it will be shown on the product page so customers can see different pricing levels.
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Import or Export Rules (optional)
For bulk editing, use the CSV import/export feature.
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When set up, the plugin will automatically enforce role based price for WooCommerce modifications as customers browse or buy products.

Advantages of Role Based Pricing in Your Store

Using WooCommerce role based pricing through a WooCommerce discounts plugin has several benefits:

Segmentation & Personalization
Retail, wholesale, VIP — every group views customized pricing, raising relevance and satisfaction.

Upsell & Cross-sell Opportunities
You can implement tiered pricing-driven special quantity or cart value discounts from this plugin.
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Pricing Transparency
Discount table fosters transparency of value received by customers, avoiding ambiguity.

Smooth Transition & Automation
Scheduling avoids turning you into a price-switching manual ninja.
 

Visibility Control
Hide price or "Add to Cart" for unauthorized roles, or compel them to ask for a quote.
❓ FAQ

1. What is a WooCommerce role-based discounts plugin?
It's a plugin that enables WooCommerce role based pricing — enabler of applying individual pricing rules or discounts to unique user roles, such as wholesalers, members, or guest shoppers.

2. Can I apply discounts to specific products or product categories?
Yes. You can apply pricing rules to a single product, categories, tags, or any combination of these.
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3. Does it have tiered pricing?
Yes. You can have tiered pricing based on volume for different roles.
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4. Can I plan discounts for durations?
Yes, the plugin includes the ability to plan so discount rules activate or deactivate at specific times.
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5. What happens if stock falls below a level?
You can have the plugin deactivate discounts automatically when stock falls below a specific level.
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6. Can I hide prices or the Add to Cart button for certain users?
Yes. You can hide prices or use custom text or a "Request a Quote" link instead of "Add to Cart" for certain roles.
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7. Is bulk import of pricing rules permitted?
Yes, you can import rules using CSV to manage large catalogs more efficiently.
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8. Do I need coding skills to install this?
No — the plugin includes a simple dashboard for creating and editing price rules without writing code.
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9. Will my store be slower as a result?
Role-based pricing plugins are, by and large, performance-tuned. That being said, always test in staging and cache rules properly to avoid performance impacts.

10. How do I display customers with pricing tiers?
Enable the discount table display option under plugin settings, and it will show tiered pricing or role-based rates on the product page.